Join the wave of successful coaches
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Join the wave of successful coaches 〰️
How to be a Credible Coach
A Complete Guide to Sales and Marketing
A 5-week 121 master class delivered in-person via zoom, designed specifically for new or struggling coaches who want to market their offer, attract the right clients and become successful at selling. Nothing is off limits. I share what I know to ensure that you can get out there and grow your practice.
WHY YOU NEED IT?
‘How to be a Credible Coach’ will teach you the essential path from novice to expert, leaving less room for doubt and more space to cultivate a brand and market yourself with meaning.
You’ll walk away with much more confidence and know the steps you need to take to create your brand, communicate to prospects and build your client base.
Snippets from the feedback:
James B This course is invaluable, I am up, up and away!
Cathy Dowden Learning with Laura was a delight!
Paul A Your marketing knowledge is second to none!
Laura Edwards Laura's course was amazing.
Alison Allsop This was a great start to my week
Carla Jones Your knowledge is based on evidence and facts and the notes provided are first class.
Scroll down for sample testimonials
CLIENT RESULTS
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100% of attendees said they would recommend this course to others
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100% of attendees said the insight was invaluable
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100% of attendees loved the regular format and one-hour sessions
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90% of attendees had implemented positive changes within one week of finishing the course
The things no-one tells us
when we embark on a coaching career
1. Your qualification is not a finishing line, but merely the starting point
2. You are now founder, head of marketing, sales and operations for a new business
3. You need to create consistent momentum to create market demand
4. Sales requires courage, commitment and a strategic plan
5. Being a good coach is simply not enough
You don’t have the time or energy to take this on alone
You need to fast-track to a world in which sales and marketing is streamlined into your daily and weekly processes. You need to cut out the internal debate and have a clearer view on what matters and how to create content and messages that enhance your value. You need to become relevant to the people you want to attract, instead of losing hours on end, feeling anxious and stuck.
“This course is very reasonably priced, so often I see overpriced courses that I can't afford and wonder what I will be getting for so much money. Laura’s course is priced to let people in at a time when they need it the most.”
I will teach you:
1. The fundamentals of branding
2. How to determine and find your audience
3. The backbone of positioning and creating a message
4. A proven process for marketing planning
5. Insight into the customer journey
6. How to use lead generation platforms
7. A logical social media strategy that works
8. How to take ownership and find your mojo
This beautifully curated content is delivered to you in a friendly supportive session with space for reflection and engagement.
Together we will cover
Session 1
Exploration: You as a coach + insight on your audience
Session 2
Design: Market positioning, purpose, offering and goals
Session 3
Development: Branding, Marketing and game planning
Session 4
Customer acquisition: Customer life cycle, lead gen, touchpoints
Session 5
Execution: Social media, how to enjoy and succeed
PLUS!
these exclusive bonuses:
Free 30-minute
121 mentoring session
Free 30-minute
Copywriting session
Email support
Ask questions in between sessions
This course is for you if…
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You feel anxious instead of alive. You want to get on with coaching but feel stuck.
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You are a coach in training and want to plan ahead ready for a smooth transition into business.
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You want to create authentic communications and avoid the feeling of copying others.
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You feel concerned that your energy and time are not paying back productively enough.
Don’t just take my word for it
I am a qualified life coach and marketing veteran, with over 20 years blue-chip advertising experience under my belt.
I help my clients create their greatest chapter in their forties. Through brilliant focused marketing I’ve managed to curate a brand that talks to the right people and I attract the clients I want to work with. My business is thriving and I absolutely love it.
Since qualifying with The Coaching Academy, I’ve mentored many coaches. I understand that not everyone finds it easy to build a coaching practice. In fact, some people become so overwhelmed that they feel helpless and defeated with all things sales and marketing. So, let me help. I have pulled it all together for you in one easily digestible course. This course is pragmatically curated with expertise, care, insight and empathy. My success for this is measured by your onward growth. I mean and commit to every word.
I am looking forward to meeting you and talking it through.